Broadway Cares’ Red Buckets return to theatres October 20, launching a six-week fundraising campaign for Broadway Cares that continues through December 3.
Theatrical productions in New York City and across the country participate in the decades-long tradition of encouraging audience donations to help provide meals, medication, health care, counseling, and emergency financial assistance.
The Red Bucket fundraising takes place twice a year. The fall fundraising will culminate in a variety show of songs, dances, and original skits in the return of the Red Bucket Follies, which has been on hiatus since 2019 because of the pandemic shutdown and restrictions. Performances are set for December 4 at 4:30 PM and December 5 at 2 PM at the New Amsterdam Theatre, currently the home of Disney's Aladdin.
Kicking off the #RedBuckets appeals this weekend are Broadway's & Juliet; Back to the Future: The Musical; A Beautiful Noise, The Neil Diamond Musical; The Book of Mormon; Gutenberg! The Musical!; Hamilton; Here Lies Love; Kimberly Akimbo; The Lion King; Merrily We Roll Along; Purlie Victorious; The Shark Is Broken; Six; Sweeney Todd; and Wicked plus Off-Broadway’s Dracula, A Comedy of Terrors; Little Shop of Horrors; Naked Boys Singing; and The Play That Goes Wrong. Among the national tours joining in the fundraising this weekend are Aladdin, Beetlejuice, Frozen, Hamilton, and Wicked.
Starting appeals next week will be Broadway’s Aladdin, Hadestown, Harry Potter and the Cursed Child, Melissa Etheridge: My Window, Moulin Rouge! The Musical, Shucked, and Some Like it Hot, as well as the national touring productions of The Lion King and Six. More Broadway, Off-Broadway, and national touring shows will join in the coming days and weeks.
“The Red Buckets have become synonymous with hope and help for our theatrical community and beyond,” says Broadway Cares Executive Director Tom Viola. “We’re endlessly grateful to those onstage, behind the scenes, and in the audience, in addition to our beloved volunteers, for making this critical fundraising possible. This extraordinary generosity will help those across the country who are impacted by illness, unexpected challenges, and urgent crises.”
Since 1989, Red Bucket Follies, and its predecessor, Gypsy of the Year, have raised $87.6 million to benefit Broadway Cares.
Broadway Cares, the philanthropic heart of Broadway, is one of the nation’s leading industry-based, nonprofit AIDS fundraising and grant-making organizations. By drawing upon the talents, resources, and generosity of the American theatre community, since 1988 Broadway Cares has raised more than $300 million for essential services for people with HIV/AIDS and other critical illnesses across the United States.