The bright lights of Broadway just got a lot shinier, with the opening of Swarovski’s new flagship boutique in Times Square, located at 1565 Broadway.
The iconic brand’s new store will serve as the showroom for all things Swarovski—from core collections in jewelry and watches to pieces in the brand's iconic crystal living collections. This location boasts a “Crystal Forest boutique concept,” drawn from trees and clouds by the Cao Perrot artist team.
“Our boutique design is not only a tremendous illustration of Swarovski's contemporary vision and taste for design but an opportunity for us to share our commitment to excellence, creativity and to surprise and delight our consumers,” said Robert Buchbauer, a member of the Swarovski Family and Swarovski Executive Board.
To welcome Swarovski into the Times Square neighborhood, Playbill is teaming up with the sparkling brand for a weekly Broadway ticket giveaway! To enter, simply stop by the store and fill out a ballot or post your shopping experience via Instagram.
Each week of February 21–27, February 28–March 6, March 7–13, and March 14–20, a drawing will be held in the store, and one lucky person will be awarded two house seats to a Broadway performance. Additionally, during the contest Playbill readers and Swarovski shoppers will also be eligible to win tickets by posting to Instagram. Full details about both are below.
Instagram Sweepstakes:
Prize:
Two tickets to any show on Broadway*
How to Enter:
Share a photo on Instagram of your Swarovski experience and use the #SwarovskiTSQ and tag @Playbill for your chance to win a pair of tickets to any show on Broadway*. Details in the link in our bio.
(1) Post a picture of yourself enjoying @Swarovski’s finest. This could be a selfie of you wearing Swarovski jewelry, visiting any of the Swarovski store locations, or browsing the Swarovski website. Get creative!
(2) Tag @playbill
(3) Use #SwarovskiTSQ
Congratulations to Chela C. who has been chosen as the winner of the Swarovski Instagram Sweepstakes. Thank you to all who entered!
Sweepstakes Dates:
2/14/18–3/28/18
*Swarovski Playbill INSTAGRAM Sweepstakes Terms and Conditions: No purchase necessary. Entry period runs 2/14/18 to 3/28/18. One entry per user will be counted per day. To be eligible to win, entrant must post a picture on Instagram using the hashtag #SwarovskiTSQ AND tag @Playbill. Prize includes two (2) tickets to one Broadway show for one available performance. Springsteen on Broadway and Harry Potter and the Cursed Child are NOT available to be selected by winner. Prize value is $500 maximum. Tickets are subject to availability. Tickets will be booked as a pair for one performance of the same show and are subject to availability. Tickets may not be split between shows or performance dates or times. Tickets are non-transferable. Blackout dates and restrictions apply. Travel, Lodging, and Food accommodations are not included. No resale. Must be 18 years or older to participate. By entering the giveaway, you agree to be subscribed to the Playbill Discount Club email list. A winner will be chosen on 3/29/18, and they must confirm their prize by within one week from the initial confirmation email. Winner must redeem their prize tickets within six (6) months of accepting the prize and must request their tickets at least 10 business days before their desired performance. Playbill and Swarovski employees are not eligible to win. Swarovski remains a released party for all sweepstakes. The winner will be announced on Playbill.com.
Swarovski Playbill IN-STORE Sweepstakes:
Prize:
Two tickets to any show on Broadway**
How to Enter:
Visit the Swarovski Times Square Flagship Store located at 1565 Broadway (at 47th St) in NYC. Fill out the ballot and submit your entry in store.
Sweepstakes Dates:
2/21 – 2/27
2/28 – 3/6
3/7 – 3/13
3/14 -3/20
Congratulations to Kathleen I., Michelle R., Anna M., and Sam C. who have been chosen as the winners of the Swarovski IN-STORE Sweepstakes. Thank you to all who visited and entered!
**Swarovski Playbill IN-STORE Sweepstakes Terms and Conditions: No purchase necessary. Entry periods run 2/21–2/27, 2/28– 3/6, 3/7–3/13, and 3/14–3/20. Prize includes two (2) tickets to one Broadway show for one available performance. Springsteen on Broadway and Harry Potter and the Cursed Child are NOT available to be selected by winner. Prize value is $500 maximum. Tickets are subject to availability. Tickets will be booked as a pair for one performance of the same show and are subject to availability. Tickets may not be split between shows or performance dates or times. Tickets are non-transferable. Blackout dates and restrictions apply. Travel, Lodging, and Food accommodations are not included. No resale. By entering the giveaway, you agree to be subscribed to the Playbill Discount Club email list. A winner will be chosen each Wednesday from 2/28-3/21, and they must confirm their prize by within one week from the initial confirmation email. Winner must redeem their prize tickets within six (6) months of accepting the prize and must request their tickets at least 10 business days before their desired performance. Playbill and Swarovski employees are not eligible to win. Swarovski remains a released party for all sweepstakes. The winner will be announced on Playbill.com.
