Curtain up! Light the lights! We've got nothing to hit but the heights as Curtain Up Broadway Festival launches in the heart of New York's theatre district: Times Square! Free and open to the public, the three-day event from Playbill, The Broadway League, the Times Square Alliance, and Prudential Financial will include performances, sing-alongs, a block party, and more.

Not in NYC? All main stage events will be streamed live at Playbill.com/CurtainUp, so you can join in the fun from wherever you may be!

There's lots to look forward to on the first day of the festival, including Chicago, Wicked, and Little Shop of Horrors sing-alongs; appearances from a host of Broadway favorites, including Norm Lewis, Kerry Butler, John-Andrew Morrison, James Jackson, Jr., Jessica Keenan Wynn, Conrad Ricamora, and Jeanna de Waal to name but a few; The Broadway Block Party, a large-scale street celebration inviting revelers to dance and sing to classic and contemporary show tunes; and more!

Take a look at today's complete schedule below. For more information, including a map of the entire event and the main stage livestream, visit Playbill.com/CurtainUp.

Friday, September 30

2:00–3:00 PM – Official Curtain Up Kick-Off at the Main Stage
Hosted by John-Andrew Morrison and James Jackson, Jr., cast members from the Tony Award and Pulitzer Prize-winning A Strange Loop, Curtain Up Broadway Festival kicks-off with guest speakers from Playbill, The Broadway League, Times Square Alliance, The NYC Mayor’s Office of Media and Entertainment, and title sponsor Prudential. Performances will be part of the event by Broadway stars Norm Lewis (The Phantom of the Opera), Brittney Johnson (Wicked), and Kerry Butler (Beetlejuice), under the direction of music director James Sampliner. The event will ignite excitement on the main stage and include a celebratory countdown to the official event start.

3:00-3:30 PM – Chicago Sing-Along at the Broadway Dueling Pianos Stage
Hotcha! We’re playin' songs fast and loose from the musical Chicago, currently celebrating 25 years on Broadway! Audiences can sing along to their favorite songs and "all that jazz" in the heart of Times Square led by pianist Scott Cady and Broadway cast member Haley Swindal.

3:45-4:15 PM – Wicked Sing-Along at the Broadway Dueling Pianos Stage
We couldn’t be happier to have pianist Paul Loesel and Broadway cast member Jesse JP Johnson lead a Wicked sing-along. Audiences can sing along to the show's thrillifying songs in the heart of Times Square.

4:30-5:00 PM – Little Shop of Horrors Sing-Along at the Broadway Dueling Pianos Stage
Join special guests from the three-time ‘Best Revival’ Award-winning production of Little Shop of Horrors as they lead audiences in a sing along of songs from the show!

5:00-6:30 PM – The Broadway Block Party at the Main Stage
Join Prudential, Playbill, and the Times Square Alliance as they celebrate the kick-off to Curtain Up Broadway Festival. Times Square will “ignite the night” with The Broadway Block Party, a large-scale street celebration that invites revelers to dance and sing to classic and contemporary Broadway songs and performances in the heart of New York City: Times Square. Guests will experience a celebration like no other while entertained by Broadway DJ Mike Borowski, guest performers Christine Dwyer (Wicked), Matt DeAngelis (Waitress), Apollo Levine (MJ), Tracee Beazer (Frozen), Raymond J. Lee (Groundhog Day), and Lee Siegel (Paradise Square). Hosted by Bryan Campione, the party will feature additional music support from Dean DiMarzo.

6:30-8:00 PM – Broadway Sings: The Golden Age of Broadway at the Broadway Dueling Pianos Stage
Presented by Prudential, Curtain Up After Dark welcomes Broadway Sings: The Golden Age of Broadway. Join the Broadway Sings band and Broadway performers T. Oliver Reid (Hadestown), Conrad Ricamora (The King and I), Jessica Keenan Wynn (Beautiful), Morgan James (Motown the Musical), Jeanna de Waal (Diana), Corey Mach (Kinky Boots), Mary Kate Morrissey (Mean Girls), and Allison Semmes (Motown), and band members Kartes, Colin Dean, Hiroyuki Matsuura, Yayoi Ikawa, Clyde Daley, Matthew Jermiason, and Noah Vece as they present a concert filled with Broadway songs under the golden, setting sun. With hit Broadway songs “jazzed up,” audience members will help choose the next song using their mobile devices.

American Sign Language accessibility services are provided by Access Broadway for the Kick-Off, Broadway Block Party and "One Night Only" events.