Playbill Is Packing for a Trip to the 2023 Edinburgh Fringe Festival | Playbill

Playbill Goes Fringe Playbill Is Packing for a Trip to the 2023 Edinburgh Fringe Festival

Playbill will immerse itself in the world's largest arts festival this coming August.

Come one, come all, heed the call!

Playbill, the United States' preeminent theatrical publication, is going international this August with the Edinburgh Festival Fringe.

Playbill Goes Fringe, which connects Playbill and the Fringe, will be expanding to include year round content, as well as immersive coverage throughout the month long run of the festival, with a feast of visual content to accompany our many features, interviews, and insider accounts. The 2023 festival will run August 4 through 28, with an extensive pre-opening lineup.

Taking place every August, the Edinburgh Festival Fringe is an abundant cornucopia of theatre. In 2022, over 3,300 shows from 63 countries sold over 2.2 million tickets to 50,000 performances. Those are some big numbers (and Playbill was there to cover it all). 

The festival welcomes artists and productions both big and small, ranging from theatrical legends such as Ian McKellan to (at the time) newcomers like Phoebe Waller-Bridge. It’s launched smash hit international shows (Toby Marlow and Lucy MossSIX: The Musical was staged at Fringe in 2017) and is a hotbed of up-and-coming artists from around the world. New talent can be found on every corner, transforming the beautiful Scottish city into a modern Bohemia.

Philip S. Birsh, Chief Executive Officer of Playbill, said in a statement: "Playbill deeply understands the value of the remarkable Edinburgh Fringe and will make a significant investment in being a valuable source of information for all Americans who long to participate in this phenomenon. We see this celebration of originality as an important storehouse of creativity that generates new and wonderful productions and catalyzes inspiration in us all."

Last year, Playbill was on the ground to bring readers into Rob Madge's My Son's A Queer (But What Can You Do?) prior to its successful West End transfer, Sam Morrison's Sugar Daddy before it crossed the pond to Off-Broadway, and more. Who knows what masterful work we will discover in 2023!

Registration is now open for artists interested in performing at the Festival. Make sure to follow @PlaybillTravel on Facebook and Instagram in preparation for the festival, and keep an eye on to read all of the good news about this artistic jamboree!

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