William A. Brady established the 48th Street Theatre in 1912. Located at 157 W. 48th Street and designed by architect William A. Swasey, it opened with a production of Just Like John, which Brady co-produced with playwright George Broadhurst. The theatre was renamed the Windsor in the late 1930s to become a movie theatre, but it returned to legitimate theatre soon after, presenting Marc Blitzstein’s The Cradle Will Rock. The Windsor went back to its original name, the 48th Street Theatre, in 1944 when it premiered Mary Chase’s Harvey, a wildly popular production that ran for four years. On August 24, 1955, the theatre’s corroded steel beams collapsed, and the water tank it supported fell through roof, releasing 10,000 gallons of water into the theatre below. When rebuilding and restructuring the theatre proved hopeless, the theatre was demolished.