Relay Influence
New York, NY
US

DESCRIPTION

Company: Relay Influence

Position: Influencer Marketing Manager

Location: New York, NY (Hybrid)

About Us: Relay Influence is a dynamic influencer marketing agency specializing in the live entertainment sector. We work with a diverse range of clients, including Broadway, West End and various Live Entertainment productions. Our mission is to connect compelling storytelling with influential voices to captivate and engage audiences globally.

Position Summary: We are seeking a creative and strategic Influencer Marketing Manager to join our team. This role is integral to developing and executing influencer marketing campaigns that amplify our clients’ productions. The ideal candidate is passionate about theater, and live entertainment and has a strong understanding of social media trends, a passion for research and discovering the next viral creator before the world does, and possesses excellent relationship-building skills. Part Time 30 hours/week with potential to move to full time.

Key Responsibilities:
Campaign Strategy and Execution:
- Help develop and implement influencer marketing strategies tailored to Broadway, Off-Broadway, and other live entertainment productions.
- Collaborate with the Influencer Marketing Director to understand client marketing goals and translate them into effective influencer campaigns.
- Identify and engage with relevant influencers, including actors, bloggers, and social media personalities.

Relationship Management:
- Build and maintain strong relationships with influencers, ensuring ongoing engagement and collaboration.
- Act as the main point of contact for influencers, addressing any issues or concerns promptly.

Research and Talent Discovery:
- Continuously research emerging social media trends and actively seek out up-and-coming influencers and creators who align with our clients’ productions.
- Identify potential new talent across diverse platforms, ensuring we are consistently partnering with creators who have significant reach and resonate with target audiences.

Content Curation and Monitoring:
- Oversee the communication to influencers about the creation of compelling content, ensuring it aligns with the client's brand and campaign objectives.
- Work with the Influencer Marketing Director to monitor and evaluate the quality of influencer content, providing feedback and guidance as needed.

Performance Tracking and Reporting:
- Utilize analytics tools to track and measure the performance of influencer campaigns.
- Provide weekly report summaries on campaign performance, including metrics such as engagement, reach, and ROI.
- Help prepare monthly detailed reports on campaign outcomes, providing insights and recommendations for future initiatives.
- Continuously analyze market trends and competitor activities to inform and improve campaign strategies.

Miscellaneous:
- Help build Relay brand social media strategy and content.
- Relay social media community management.

Qualifications:
- 1+ years of experience in influencer marketing, preferably within the performing arts or entertainment industry.
- Strong knowledge of social media platforms and influencer marketing tools.
- Excellent communication and interpersonal skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Creative thinker and quick decision-maker.
- Proven track record of successful influencer campaigns and strong influencer relationships.
- NYC-based

Benefits:
- Rate: $30/hour part time for 30 hours/week with the potential of moving to full time.
- Remote work with in-person events.
- Opportunity to work with some of the most exciting productions in the theater and entertainment industry.
- Theater and other event tickets.
- Collaborative and supportive work environment.
- Professional development opportunities.

How to Apply: Interested candidates should submit their resume, a cover letter detailing their relevant experience, and examples of previous influencer campaigns to [email protected]. Please include "Influencer Marketing Manager Application – [Your Name]" in the subject line.

Relay Influence is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at Relay Influence and be part of a team that brings the magic of theater to life through innovative influencer marketing strategies.

DURATION

Oct 14, 2024 -

SALARY

$30.00 – $30.00 per hour

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