As rehearsals continue for the September 28 first preview of Andrew Lloyd Webber's Sunset Blvd. at Broadway's St. James, the production has released details of its in-person rush, digital rush, digital lottery, and standing room policies.

To find out how to get discount tickets to the Jamie Lloyd-directed production, starring Olivier winner Nicole Scherzinger as Norma Desmond, read on.

In Person Rush
In-person rush tickets will be sold at the St. James box office for $45 each. The box office is open 10 AM ET–8 PM ET Monday through Saturday and noon ET–6 PM ET on Sunday. Each person can purchase up to two tickets for that day's performance on a first-come, first-served basis. Locations and number of tickets are based on availability.

Digital Rush
Digital rush tickets will be available on TodayTix for $45 each. Tickets are available the morning of each performance on the TodayTix app, beginning at 9 AM ET. Users can download the TodayTix app on an iOS or Android device and purchase up to two tickets for that afternoon or evening's show. A limited number of rush tickets are available on a first-come, first-served basis.

Digital Lottery
Digital lottery tickets will be available on LuckySeat for $45 each, and participants must have a Lucky Seat account to participate. For weekday performances, entries will be accepted until 9:30 AM ET the day before the performance, with winners selected beginning at 10 AM ET and continuing throughout the day as needed. For weekend performances, entries will be accepted until 9:30 AM ET the Friday before, with winner selection following at 10 AM ET and continuing throughout the day as needed. Winners will have a limited window in which to purchase and claim their tickets. Entries are accepted at LuckySeat.com.

Standing Room Only
Standing room tickets will begin starting October 22, which is also Mandy Gonzalez's first guest-starring performance as Norma. On performances where Sunset Blvd. is sold out, $45 standing room tickets will be sold at the St. James Theatre box office. Each person can purchase up to two tickets for that day's sold-out performance on a first-come, first-served basis.

All discounted tickets may be partial view.

In addition to Scherzinger, the Broadway cast will also feature 2024 Olivier winner Tom Francis as Joe Gillis, 2024 Olivier nominee Grace Hodgett-Young as Betty Schaefer, and Olivier winner and 2024 Olivier nominee David Thaxton as Max Von Mayerling. All four are reprising their London roles in the Broadway bow of director Lloyd's minimalist production, which is set to officially open October 20.

READ: To Nicole Scherzinger, Sunset Blvd. Is the Perfect Musical for Her Broadway Debut

Sunset Blvd.: The Album will be released globally via The Other Songs October 25. Click to pre-order the recording.

It was earlier announced that Gonzalez, who created the role of Nina in the Tony-winning In the Heights, will guest star as Desmond in select performances (typically one show a week) beginning October 22. Caroline Bowman (Frozen, Evita tours) will be the standby for the role of the former movie star.

The Broadway company will also include Olivia Lacie Andrews as Nancy, Brandon Mel Borkowsky as John, Shavey Brown as Finance Man/Stan/DeMille, Hannah Yun Chamberlain as Young Norma, Cydney Clark as Joanna/Guard, Raúl Contreras as Finance Man/Frank, Tyler Davis as Sheldrake, E.J. Hamilton as Lisa, Sydney Jones as Dorothy, Emma Lloyd as Mary/Heather, Pierre Marais as Sammy, Shayna McPherson as Camera Operator/Katherine, Jimin Moon as Morino/Hog Eye, Justice Moore as Jean, Drew Redington as Myron/Jones/Camera Operator, and Diego Andres Rodriguez as Artie. Swings for the production will be Giuseppe Bausilio (dance captain), Kristina Garvida Doucette (assistant dance captain), Brandon LaVar, Maggie Likcani, Abby Matsusaka, and Rixey Terry.

The London Sunset Blvd. revival was a startling departure for the traditionally opulently designed musical; it featured a minimalist set and ample use of live video. Images of the curtain call, featuring Scherzinger covered in blood, went viral on social media. The show opened in London's West End at the Savoy Theatre October 12, 2023. Read the reviews here.

The production also has set and costume design by Soutra Gilmour, choreography by Fabian Aloise, music supervision and musical direction by Alan Williams, lighting design by Jack Knowles, sound design by Adam Fisher, video design and cinematography by Nathan Amzi and Joe Ransom, hair and makeup design by Cheryl Thomas, U.S. casting by Jim Carnahan and Jason Thinger and U.K. casting by Stuart Burt. Johnny Milani is the production stage manager, and 101 Productions, Ltd. serves as the general manager.

Lloyd Webber's Sunset Boulevard (with a book and lyrics by Don Black and Christopher Hampton) is based on the 1950 Billy Wilder movie of the same name, which featured Gloria Swanson as the reclusive Norma Desmond who falls in love with an unlucky writer—Joe Gillis—who happens upon her home by accident. William Holden played Gillis in the film, which was directed by the late Billy Wilder. Swanson, Holden, and Wilder all received Academy Award nominations for their work.

Tony and Olivier Award winner Patti LuPone created the role of Norma Desmond for the musical's world-premiere production in London, earning an Olivier nomination for her performance. Glenn Close played the role in Los Angeles and later in New York, where she won a Tony Award for her work as the aging actor. Other musical Normas include Tony winner Betty Buckley (London and New York), Olivier winner Elaine Paige (London and New York), Tony winner Diahann Carroll (Canada), Petula Clark (London and U.S. tour), Debra Byrne (Australia), Helen Schneider (Germany), and Linda Balgord (U.S. tour). After bringing her Norma to London, Close starred in the 2017 Broadway revival of Sunset, while Tony winner Stephanie J. Block played Norma in a recent production at the Kennedy Center. Sarah Brightman currently stars in an Australian production.

Scherzinger, who played Grace in Annie Live!, also voiced the character Sina in Disney’s Moana and starred in ABC's remake of Dirty Dancing. She was seen as Grizabella in the London revival of Cats.

Sunset Blvd. is produced by The Jamie Lloyd Company, ATG Productions, Michael Harrison for Lloyd Webber Harrison Musicals, and Gavin Kalin Productions by arrangement with The Really Useful Group Ltd and based on the Paramount Pictures film directed by Billy Wilder.

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Photos: Sunset Boulevard in London

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